The purpose of this policy is to help you better understand the principles and rules applicable to the processing of your personal data by Méribel Tourisme.

In accordance with the General Data Protection Regulations (GDPR) adopted by the European Parliament on 14 April 2016, and the amended French Data Protection Act of 6 January 1978, MERIBEL TOURISME informs you of the following points:

1. The identity of the data controller responsible for processing your personal data

The controller is EPIC MERIBEL TOURISME, with its registered office at 27, place Maurice Front, 73550 Méribel – France.

Tel. : + 33 (0) 04 79 08 60 01
E-Mail :

2. What personal data is collected

We may collect several types of information about you, including:

  • Identity data (surname, first name, age, nationality, etc.).
  • Contact data (email, phone, postal address…).
  • Data on the composition of your travel group (adults, children, friends…).
  • Data on the services booked through us (details of products, date of booking, dates and duration of services, amounts…)
  • Your preferences and interests (activities practiced, criteria of choice for your holidays…).
  • Your level of satisfaction, your questions/comments, related to your stay.
  • Information generated in the context of browsing or using our website and digital applications

3. For what purposes, on what legal basis and for how long


  • For what purposes

    To manage any purchase / reservation made with Méribel Tourisme and its website, its follow-up and the establishment of contact with the service provider(s) concerned

  • Legal basis

    Processing necessary for the performance of a contract to which you are a party.

  • Length of retention

    Data retention limited to the duration of the business relationship.

  • For what purposes

    Retention of contract-related data for evidentiary purposes in the event of litigation.

  • Legal basis

    Legal obligation (article L110-4 of the French Commercial Code).

  • Length of retention

    5 years from the end of the performance of the contract.

Relationnel program

  • For what purposes

    To send to you: our program of activities and events by newsletter or SMS, promotions and tourist or service offers, in accordance with the obligations of the European ePrivacy Directive (2002/58/EC as amended in 2009).

  • Legal basis

    Your consent

  • Length of retention

    3 years from the date you were last involved with us.

Customer relationship

  • For what purposes

    Sending messages before, during and after your booking or visit to inform you and to enhance your stay experience.

  • Legal basis

    Data processing necessary for the pursuit of Méribel Tourisme’s legitimate interest in informing, facilitating the visit of visitors to the destination and improving and promoting its services.

  • Length of retention

    3 years from the date you last were active with us.

Improve our service quality and your customer experience:

For what purposes

  • Process your personal data in our customer marketing program, in order to carry out marketing operations, brand promotion and to have a better understanding of your needs and wishes
  • Adapt our products and services to best meet your need
  • Personalise commercial offers and relational messages to suit your needs
  • Qualification of the customer database
  • Segmentation operations based on booking history and your travel habits to send targeted communications, in accordance with the obligations of the European ePrivacy Directive (2002/58/EC as amended in 2009)
  • Forecasting and anticipating future customer behaviour
  • Compilation of statistics and commercial scores and reporting actions
  • Provide context data for marketing tools. This happens when a customer visits the Méribel website or makes a reservation at the destination.
  • Know and manage customer preferences
  • Carrying out studies and analyses of customer questionnaires and comments
  • Complaint management

Legal basis

Data processing necessary for the pursuit of our legitimate interest in promoting our services, carrying out direct marketing actions and improving our services, taking into account your registration in one of our relationship programs or your commercial relationship with Méribel Tourisme or one of the entities of the Méribel tourist destination.

Length of retention

3 years from the date you last were active with us.

The collection of information through the use of cookies to improve our website

  • For what purposes

    Compilation of statistics to improve the customer experience on the website
    Management of the user ID on the “Toky-Woky” community chat application from the site

  • Legal basis

    The legitimate interest of the data controller in improving its services and the customer experience on its website.

  • Length of retention

    13 months from the date of collection of the information, in accordance with the recommendations of the CNIL.

Any use of personal data for purposes other than those listed above will require your prior consent.

4. Cookies policy

Cookies are pieces of information sent by the server to your web browser.

Some cookies are used on our site for statistical analysis purposes: date and time of your visit, language of the site, most visited pages, operating system of your computer, browser software….

A cookie is also used to manage the user ID of our community chat application (Toky-Woky) from the site.

In order to optimise the content and services of the site and adapt them to your expectations, the site collects your IP address (an IP address is a number assigned to your computer by the Internet service provider). This information is anonymous and reflects all connections made and not that of an identified person.

By browsing the site, you have the option to accept or disable cookies at any time, individually or in full. In case of refusal, your navigation on the site will not be altered.

5. Recipients of your personal data?

The personal data collected on the website is intended for the exclusive use of Méribel Tourisme. Under no circumstances will your data be transferred, rented or sold to third parties without your prior consent.

MERIBEL TOURISME informs you that it uses its authorised subcontractors to facilitate the collection and processing of the data you have provided us:


MERIBEL TOURISM has previously ensured that its service providers implement adequate guarantees and comply with strict conditions regarding confidentiality, use and data protection.

The personal data collected is stored on servers located in the European Union.

In addition, personal data may be disclosed to a third party if we are required to do so by law, regulation, or court order, or if such disclosure is necessary for the purposes of an investigation, injunction or judicial proceeding, within the national territory or outside it.

6. What are your rights?

In accordance with the regulations in force, you have the following rights:

  • right of access and rectification
  • right to limitation of processing
  • right to delete personal data
  • the right to withdraw your consent at any time
  • right to object to the processing of personal data
  • right to data portability

You can exercise these rights at any time according to two methods of your choice:

  • by e-mail to
  • by post to the following address: MERIBEL TOURISM, 27 place Maurice FRONT, 73550 MERIBEL

In this context, we kindly ask you to provide proof of identity with your request.

If you exercise these rights, we will endeavour to respond to your requests as soon as possible, within the maximum legal limit of one (1) month, without incurring any costs.

If, after contacting us, you feel that your rights have not been respected, you have the opportunity to file a complaint with the CNIL.